Veritas est

Silicon Valley Discipline Tells Brands to Stop Designing the Research and Let the Customer Design the Solution

Veritas est brings Truth to Strategy through customer co-creation, innovative market research, and competitive dynamics.

Ep4 - Developing Better Treatments: Clinical Trial Design Through Co-Creation

Ep3 - Driving Action: Segmentation with Pawns and Queens

Ep2 - Elucidating the Critical Customer Action Points: The Behavioral Board

Ep1 – Insights Innovation from Silicon Valley || Truth to Strategy Podcast