Park Howell Business of Story
The Business of Story helps your professional services firm learn how to create powerful brand stories that drive business results.
Develop your brand strategy and planning techniques with Park Howell, professional B2B marketing consultant and brand story strategist.
More at businessofstory.com.
Get our Story Cycle Workbook and learn how to raft and tell a compelling brand story that will sell like never before: http://businessofstory.com/business-story-brand-workbook
#544: The REST Method: How to Turn Hostage-Taking Stories Into Leadership Gold with Julie Lancaster
#543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason
#542: Why AI Makes Your Agency More Valuable, Not Cheaper with Drew McLellan
ABT Training for the StoryCycle Genie™
#541: How CMOs Turn AI Marketing Chaos into Credible Brand Storytelling With Joeri Billast
"The Genie nailed our unique value proposition."
"I loved seeing my story from a different perspective."
"It's such a force multiplier..."
"I got goosebumps when I read it, and wondered what sorcery is this."
"It was fascinating..."
"It was spookily accurate"
#539: How to Turn Boring Presentations Into Brilliant Performances With Femi Oke
#538: Curious How AI Changes Your Customers? Mark Schaefer Has Some Answers.
#536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
#536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with...
#535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
#534: From Expert to Authority: The 3-Story Secret With Kyle Gray
#533: Why Random Acts of AI Are Killing Your Sales With Alice Heiman
"It was fascinating!"
"I love using a tool that is so scalable and precise."
#531: How to Position Your Brand Against a Clear-Cut Enemy With Laura Reis
"The Genie helps me think differently."
#531: How to Break Free From Broken Marketing Models With Sara Nay