Helen Tsui

Hotel design isn’t just aesthetics — it’s systems, strategy, and storytelling.

I’m Helen Tsui — a hotel designer from Asia.
Here, I break down how real hotels are created: FF&E choices, brand logic, workflows, and stories from actual projects across Singapore, Hong Kong, and China.

If you want practical insights into hotel design and the hospitality world in Asia, you’re in the right place.

Every great hotel begins with a story.
Welcome to yours!