Auto Insights

Auto Insights is a smart analytics capability designed to transform raw data into meaningful stories without the need for complex queries or manual exploration. By applying machine learning, statistical modeling, and natural language generation, it automatically identifies patterns, trends, outliers, and the key drivers behind changes in performance.

Unlike traditional dashboards, which require users to know what to look for, Auto Insights proactively surfaces findings—such as unexpected spikes, declining metrics, or correlations between variables—so business users can focus on understanding the “why” behind the numbers. It highlights root causes, compares different segments, and explains changes over time in plain, easy-to-understand language.

For organizations, this means faster decision-making, reduced reliance on technical teams, and more accessible insights for non-analysts. Executives can quickly spot opportunities for growth, sales teams can identify drivers of performance,