The Transaction
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.
Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market.
But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles.
From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why, and most importantly how you get… The Transaction.
Subscribe!
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309
- Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz
- Find more podcast app links on our website: https://thetransactionpod.com/
Account Management is Your Startup’s GROWTH Engine with Alex Raymond - Ep 69
Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen - Ep 68
Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter - Ep 67
Enable Excellent B2B Sales Teams in the AI Era with Tom Murtaugh - Ep 65
Solving the Go-To-Market Skills CRISIS with Chris Orlob, CEO of pclub - Ep 64
10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic - Ep 63
How To Show up in ChatGPT & More B2B Marketing Secrets with Sydney Sloan - Ep 62
Building B2B Buyers’ Self-Confidence & Selling WAY More with Brent Adamson - Ep 61
AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60
Explosive Growth of AI Startup Cursor 🔥 | Direct Deposit Ep 2
Actionable Advice For Implementing AI with Jake Dunlap - Ep 59
Why Was RevFest 2025 So Wild?
Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058
Overcoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57
Crafting an Exceptional Event Marketing Strategy with Amy Holtzman - Ep 56
Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55
How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54
Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52
Insight-Driven Outreach Beats Personalization with Ana Leyva - Ep 51
Selling to Enterprise Customers from the Start with Sheila Stafford - Ep 50
Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49
Social Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48
Steak Dinners DON'T Close Deals with Maria Boulden - Ep 47
Overcoming Epilepsy & How to Hire with Michael King - Ep. 46
Why BDR Managers Need to Step Up Their Game in 2025! w/ Katherine Andruha - Ep. 45
The 3 Behaviors of the BEST B2B Sellers with Nick Toman - Ep. 44
Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43
Positioning is a KEY Pillar of SaaS Growth with Bob Wright - Ep. 42