Funnel Reboot
This weekly podcast by Glenn Schmelzle aims to solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing.
The way to make a computer better is to reboot it. By hitting that button, you halt the instructions it has always used, upgrading it with newer and better instructions. This is the same way analysts & marketers should take action with their funnels – they should keep rebooting them to make them better.
BrandJitsu, with Michael Dargie
Human Centered Marketing, with Ashley Faus
Analytics that’s Metrics Centred, with Allan Wille
Just Evil Enough, with Alistair Croll
Scar Tissue, with Danny Covey
Website Wealth, with Philippa Gamse
The Path to AGI with John Thompson
Books for the Summer Break
Optimizing Marketing with Statistics, with Ateeq Ahmad
Unorthodoxy, with Gil Gildner
From Armageddon to GA4 Alignment, with Neil Shapiro
Deeper Clarity - Better Results, with Nilufer Erdebil
The Data Storyteller's Handbook, with Kat Greenbrook
Becoming a Privacy-Centric Organization, with Lucas Long
The Smart Advertising Book, with Dan White
Causal Artificial Intelligence, with John Thompson
Marketing more efficiently with AI, with Rich Brooks
Present Beyond Measure, with Lea Pica
Greenlighting your marketing strategy with a winning deck, with Shea Cole
Prompt Engineering, with Mike Taylor
The Content Entrepreneur, with Joe Pulizzi
Guest Insights
The AI Playbook, with Eric Siegel
Ecosystem-Led Growth, with Robert Moore
Partnering on Customer Acquisition, with John Wright
Mastering Video Ads on Social, with Nikki Lindgren
Analytics - in-house or outsource? with Luke Komiskey
Building insights with Adobe Analytics, featuring Jenn Kunz
How your site's health impacts marketing, with Rob Villeneuve