ITBBerlin
Discover the Stories behind 60 Years of Legacy. | 3 – 5 March 2026
The World’s Leading Travel Trade Show® is bringing together the global tourism industry for a special celebration.
ITB Berlin is an innovative platform, at the forefront of the travel and tourism industry since 1966. The travel trade show and convention welcome key industry players from around the world, both in-person and online.
In 2025, at ITB Berlin around 5,800+ exhibitors from 170+ countries and regions displayed their products and services to almost 100,000 trade show attendees from 190+ countries and regions.
ITB Berlin Convention is organized as a supplementary onsite event. With 20 years of expertise, ITB Berlin Convention is renown as the travel industry’s paramount think tank. It boats various theme tracks across 4 stages.
Join us to mark 60 years of connecting the world through travel. Save the Date!
#ITBBerlin #ITBBerlinConvention #60YearsOfITB
TUI Group CIO on Urgency and Opportunity of AI | Pieter Jordaan Interview
AI in Tourism: Solving Real Problems, Not Hype | Mitra Sorrells Interview
Forbes Travel Guide on Inclusive Leadership in Travel | Stuart Greif Interview
European Disability Forum on Accessible Tourism | Gunta Anca Interview
ITB Berlin 2026 – Discover the Stories behind 60 Years of Legacy
UN Tourism Director on Global Challenges Facing Travel | Zoritsa Urosevic Interview
Atlas CEO Predicts the Future of AI in Travel | Mary Li Interview
Restructuring the German Tour Operator Market Following the FTI Insolvency
Revolutionizing Water-Transport - Candela's Electric Hydrofoils
Wrap up: a paradigm shift or business as usual in tourism?
Regenerative Tourism: not a trend but a whole new way of thinking and doing
Google: How AI is changing the Travel Landscape
AI in Hospitality: Opportunities, Challenges, and the Road Ahead
Maximizing Hotel Revenue with Mailchimp & TrustYou: Meininger Hotels' Strategy
Future Forward: Trip.com Group and WTTC Reveal the Industry's Next Generation Trends
Diriyah: Bridging Heritage and Modern Tourism
Visit Maldives Seminar - The Next Chapter of Maldives Tourism
Stories from the Slowlands - How to say Gemütlichkeit in Dutch
From Booking to Check-Out: Do Digital Experiences & AI foster Loyalty better than Human Interaction?
Tourism and Events on the Water - Your Entry into the Cruise Market
Effective Path to Digitalization – What really matters?
Shaping the future of certifications in hospitality followed by revolutionizing Product Launch
Google Prompting Masterclass: So you think you can prompt?
How AI-Based Personas can become authentic Destination Ambassador
Connecting People, Planet and Prosperity: Social Entrepreneurship in Tourism
Generation XYZ…ungelöst? Generationen verbinden, Perspektiven vereinen: der Generationenpodcast
Learning from Collapse: The Lessons of Sustainability Failures
How AI knows how consumers see your brand
Web3 Travel Just Got Simple - AI Agents Change the Game
Data Spaces: A smart Connection to outside Travel