Two Story Media
Welcome to Two Story Media! My name is Jon, and my goal with this channel is to help indie musicians learn how to build meaningful community around their artistry.
To that end, the plan is to try stuff and tell you what works.
I've been running twostorymelody.com (a music blog) since 2016ish. Over that time, we've interviewed hundreds of artists and written thousands of reviews.
I've been running twostorymedia.com (a music marketing agency) since 2018ish. We started out with a focus on PR (press campaigns), and have since branched out into almost everything – paid ads, social media, Spotify promotion, those wavy-arms guys you see in front of gas stations.
Kidding about the wavy-arms guys.
We've worked with major-label acts with multiple millions of streams, seen our indie clients get on their first "Fresh Finds" playlists, and done consulting with acts that are just starting out.
Wherever you are on the journey, here's wishing you good luck!
Now get out there and make music.
What is Spotify popularity score? (And what to do about it.)
How many music streams from $500 in Meta ads?
What's the best source of Spotify streams?
I tried Jend's approach to ads... Here are my thoughts.
How SubmitHub runs 2,000+ Meta ad campaigns at once (22-min interview)
I spent $112 on SubmitHub Meta Ads. Here's what happened.
I Tried Playlist IQ. Here's What Happened.
The 4 Keys to Blow Up Your Music Ads
Is Spotify's Discovery Mode a Scam?
I Spent $128 to Build My Artist Email List. Here's What Happened.
How I Got 260k Streams In 8 Months
How to Grow a Popular Spotify Playlist with Meta Ads
82,000 streams from Meta ads (with stock content)
"We don't want artists to waste money." (23-minute interview with Musosoup's founder)
Are Meta ads dead?
I Spent $6,000 Building Playlists for Artists... Here's What Happened.
What to do when haters hate
My Song Release Checklist for 2025
Behind the scenes with a Meta ads music marketer (30 minute interview)
I Started a Playlisting Service (But It's Different)
I Asked 114 Musicians How They Make Money
Super simple process for optimizing music ads
$70,000 in Meta ads for music, boiled down to 3 lessons.
How to Get 1,000,000 Streams in 2025
How my release got 111,651 streams in 134 days
I spent $299 on Spin Promo. Here's what happened.
Ranking Music Marketing Tactics (Everything I Tried in 2024)
Meta Ads for Music: Complete Campaign Walk-Through for 2025
After $30,000 of testing, here are 3 music ad templates that work.
I spent $147 to grow my own playlist. Here's what happened.