Altcraft World
Altcraft is an IT company specializing in marketing software development. The omnichannel platform includes the essential elements for the effective work of a marketer.
➤ Customer profile 360°;
➤ Personalized marketing communication in all digital-channels: email, SMS, web- and mobile-push, messengers, custom-channels;
➤ CJM automation;
➤ A/B/n tests;
➤ Detailed analytics across all channels and traffic;
➤ Segmentation by goals, activities and other data;
➤ Integration with advertising accounts;
➤ Forms and surveys.
What is Churn Rate
How System Integrators Work
Open Rate: What It Is and Why It Matters
What is a Control Group
Key Design Elements in CRM Communications
Why Combine CDP and the Marketing Platform
How Triggered Emails Work and Their Key Differences from Mass and Manual Campaigns
Why Use Messengers for Mass Messaging?
How to Choose an Omnichannel Platform: Key Criteria
How to Build a Customer Profile Database While Respecting Privacy
What Personalization with Altcraft Platform Offers Marketers in Practice
For which areas marketing automation can be applied
Thoughtful marketing is Altcraft
How to choose the campaign type: ATL, BTL, or TTL
Why marketing and sales automation is essential
How to show conditional questions in a form
Metrics for CVM
Configuring Firebase project for sending browser push notifications
How to transfer the profile database to a new resource
How to send a test email before starting a campaign
How to auto-fill form fields using subscriber data
How we made the AMP-email game work on most devices
API, WebSocket, and WebHook: what to choose
NPS surveys in forms
How to Craft Perfect Preheaders
Trends in generative content for 2025
What Shaped the Business Environment in the Past Year
How marketers can tackle the challenges of 2025
What is Seasonal Marketing
Principles of crowdsourcing