Dr. Mark Costes
Dr. Mark Costes is no typical dentist or coach. He has launched or acquired 16 successful practices, overcoming major industry challenges. His journey wasn’t without setbacks—he made more mistakes in his first year than most dentists do in a lifetime. However, he turned every failure into a lesson, using them to refine his business and life. By studying top marketers and dentists, he built a proven path to success.
Dr. Costes founded the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry. He is also the co-founder and CEO of Dental Success Network, a collaborative group of nearly 1,800 dentists that is focused on providing its members with all of the tools and resources necessary to excel within the profession of dentistry.
✔️Founded 9 Organizations
✔️Published 4 Books
✔️Collaborated with Ryan Holiday, Jocko Willink, David Goggins and more
Finding Purpose Beyond Success: The Smile Outreach Mission
Fix Operations Before Chasing More Patients
Why Scarcity Doesn’t Exist in Business
Why Hitting $1M Was the Worst Wake Up Call of My Life
Lease or Buy? Justin Ditkofsky’s No-BS Guide for Practice Owners
How a Podcast Sparked a Business Explosion
Why Making Dentistry Optional Was the Real Win
Turning Dyslexia Into a Superpower
Lease Traps That Could Crush Your Practice Sale – Insights from Eric Pook
From Missions to Legacy: Building Sustainable Clinics That Outlive Us
I Hit My Million-Dollar Goal—And I Was Miserable
Top 3 HR Mistakes That Could Get Your Dental Practice Sued
Stoicism Isn’t Cold—It’s the Key to Being Fully Human
The Dentalpreneur Podcast: Recurring Revenue Mastery with Jordon Comstock
The Hygiene Crisis in Dentistry: Broken Models, Rising Tension, and a Way Forward
Discipline Over Comfort | Stoic Training for a Stronger Mind
The Dentalpreneur Podcast: Mastering Clinical Efficiency with Dr. Aaron Nicholas
Retention Is a Strategy—Not an Accident
You’re Not the Same Person Twice | Change, Growth & Stoic Wisdom
The Dentalpreneur Podcast: Data-Driven Growth with Wonderist’s Laura Maly & Michael Anderson
Why the Wealthy Keep Betting on Oil & Gas (Even in 2025)
Why Most Dental Embezzlers Walk Free—and How to Make Charges Stick
The Dentalpreneur Podcast: Getting Paid What You Deserve with Penny Reed
The Hidden Cost of Scaling: Why Practice #2 Never Feels Like #1
Get Out of Bed and Get After It | Marcus Aurelius’ Morning Pep Talk
The Dentalpreneur Podcast: Building an Empire Through Invisible DSO Partnerships with Chip Fichtner
When Ego Becomes the Enemy | Lessons from a Brilliant but Broken Company
The Dentalpreneur Podcast: Maximizing Your DSO Exit with Brannon Moncrief
From 3 to 6 Practices in 7 Years: The Hard Truth About Scaling Too Fast
The Dentalpreneur Podcast: Building Sustainable Dental Missions with Dr. Jared Hill & Dr. Dan Nelson