Danshari Eyewear

Danshari Brand History
Zen philosophy states that 75% of what we own or desire does not contribute to our happiness.
We could live happily with the remaining 25%, as long as our natural needs are satisfied.
Consumerism, overflowing of fashion and excessive logo ostentation resulted in people being unable to appreciate and evaluate product quality, subjugating them to material desires.
Thanks to a thirty year experience and a in-depth technical knowledge, Danshari was able to create fine and elegant frames, of very high quality, which reconciles us with our need for beauty and timelessness.
Danshari firmly believes that fine high quality frames are worth way more than fashion oriented frames, as the latter have a limited durability, being as evanescent as fashion itself.