Isaac Oh

3.2 - Mass Marketing Is Keeping You A Commodity

2.1 - Marketing Starts With Change

8.5 - Donations

2.2 - Is Your Marketing Ethical?

8.6 - Thank You

7.5 - The Best Marketing Asset You Can Own

3.7 - Belief-System Profile Exercise

3.4 - We No Longer Target By Demographics

5.4 - Align Status Exercise

1.1 - Goals, Strategies, and Tactics

6.3 - You're Chasing The Wrong Thing

3.6 - How To Identify Your Core Patient Group

8.4 - What Is Marketing?

5.5 - The Lens Of Past Experiences

1.2 - Marketing Misconceptions Limiting Your Growth

4.4 - Design Consistent Events

2.3 - Change Exercise

3.3 - You're Not Needed

7.3 - You'll Pay 60X Too Much For This

6.6 - Why Patients Drop-Off

1.3 - This Is Marketing

6.4 - Where Is The Tension?

7.2 - Strategically Empty Obsession

4.5 - Touchpoints Exercise

8.2 - Designing Network Effects Exercise

5.1 - Design Consistent Meaning

5.2 - The Lens Of Culture

4.1 - On Becoming The Best

3.5 - We Design Consistent Psychological Changes