Dr. Baker SDSU Marketing

Basic Response Model Building in Excel with eSports Dataset

In Class Optimal Sample Size Assignment Walk Through

BA642 Final Slides CH14 CH15 Adjusted R2

BA642 Basic Mechanics of Running MLR in Excel Data Analysis Toolpak

BA642 Regression Example in Excel for Case Study 2

BA642 Case1 Excel Examples (SPSS at the end)

Demand Curve Estimation Linest Excel

Customer Lifetime Value - Dynamic CLV Spreadsheet Modeling with Multiple Customers

Customer Lifetime Value and Spreadsheet Modeling - Dynamic

Customer Lifetime Value - Basic Spreadsheets

Calibrating a Marketing Response Model from RAW DATA in Excel - Linear Model with Two Inputs

Basic Objective Model Calibration - Loss Function MSE MAE, R^ and Adjusted R^2 Refresher

Calibrating Marketing Response Models - Basic Example in Excel

PivotTables in Excel - Thinking about Percentages - Facebook Posts Analytics

MKTG480 Second Part Lecture for Class Module 1

Defining Marketing Analytics Four Types of Analytics

Defining Marketing Analytics - Intro Conversation for 480

Introduction to Making a Qualtrics Survey 2021 Update!

Soft Introduction to RapidMiner Interface - First Time Marketing Analytics

RFM Forecast Overview of RapidMiner Process

One-Way ANOVA - Bivariate Statistical Tests in Marketing Research Using Excel

Online XTerra Survey Walkthrough and Review

Exporting Embedded Data Fields from Qualtrics into Excel

From Qualtrics to Excel Sharing - MKTG470 Online Class Help

Qualtrics Embedded Data URL Tracking - How To Video

Online Survey Critique Walkthrough - YouTube Creator Survey 2020

Test of Two Independent Means - Bivariate Statistical Tests in Marketing Research Using Excel

Chi-Square Test - Bivariate Statistical Tests in Marketing Research Using Excel

Pearson Correlations - Bivariate Statistical Tests in Marketing Research Using Excel

Paired Samples T-Test - Bivariate Statistical Tests in Marketing Research Using Excel