Sire Guitars
At Sire, we believe that everyone—no matter their age or skill level—should have the chance to experience the joy of making music. That’s why we build instruments that are fun to play and easy to connect with.
We’ve teamed up with music legends Marcus Miller and Larry Carlton to design guitars and basses that deliver great tone, feel, and value for today’s players.
This channel features sound demos, product overviews, and artist sessions with Sire instruments to help you get to know our guitars and basses better.
Sire Spotlight | The soulful character of the Sire J3 tone in Joko’s original “Living Dead Romance”
Sire Spotlight | Experience the Sire J5 Tone in 'Lights Out Love' Original by Joko
Sire Spotlight | Marcin & Tim Henson's 'Classical Dragon' played on Sire G5A & G5N by Joko
Sire Spotlight | 'Bye Bye Bye' by NSYNC Cover feat. the L3 HH
Sire Spotlight | Experience the L3 P90 Tone in 'Sunny Side Up' Original by Joko
Sire Spotlight | 'Isn't she lovely' cover feat. T7TV and T7TM Duet
Sire Spotlight | 'Play With Me' by Extreme cover feat. the X5
Sire Spotlight | ‘Fallout’ Guitar cover feat. the Sire X10
Sire Spotlight | 'Trademark' by Eric Johnson cover feat. the S10 SSS
Sire at NAMM 2025 Recap
Turn It Up with Giane Rangel feat. Sire Z7
Sire Performances | Sire Booth at NAMM 2024
Larry Carlton for Sire at NAMM 2024
Jennifer Slaughter & Isobella Burnham | Sire
LEON SIRE FRIEND
JOKO SIRE FRIEND
Sire Spotlight | Ep. 2 | John Nathan "JC" Cordy
Sire Spotlight | Ep. 1 | Isobella Burnham