Advertising: Who Cares?
Content from two events:
1. The launch of Advertising: Who Cares? held at the Royal Society for the Arts on September 12th 2024. Contains slides, and videos
2. The Advertising: Who Cares? Summit held at the Vue Cinema, Leicester Square on October 16th 2025. Contains slides and videos
Alessandro Venice Video
HyperCourt Case Study
Ecover 1
Measurement & Accountability with Denise Turner, Jon Waite, Fiona Blades, Anthony Jones, Billy Ryan
Reflections on the Day with David Wheldon OBE, Phil Smith OBE, Sarah Mansfield
Relationships: Who Cares? with Simon Rhind-Tutt, Tina Fegent
Recruiting and Looking After Future Talent with Crispin Reed, Aaron Wallace, Divine Katolo
From Creative Department to Creative Business with Caroline Marshall, Mick Mahoney, Dillah Zakbah
The Future of Comms Planning with Sally Weavers, Pippa Glucklich
The Case for Quality Media with Pam Vick and Workstream Team
Trading, Transparency and Trust with Jenny Biggam, Neil Harrison
Enablers Not Rulers with Alessandro De Zanche, Cameron Armstrong, Joseph Pamboris
Business Models - A Roadmap for the Future with Nick Manning, Caroline Johnson
Opening Remarks with Brian Jacobs, Karen Martin
Headlines Video
Kevin Lygo Video
Welcome: Karen Martin, CEO, BBH London and Dublin; President, IPA
The Next Creative Revolution Final
Recruitment and Well Being Workstream Final
Brands and Journalism Workstream Final Edit
Who Cares Wins - Starling Bank Case
Measurement and Accountability Workstream
Trading, Transparency and Trust Workstream
Michael Farmer Business Models Workstream
Advertising: Who Cares? Opening VT from Launch Event 12th September 2024
Keynote The Case for Creativity