California Technical Media
𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗰𝗮𝗻'𝘁 𝙗𝙪𝙮 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙. 𝟯𝗗 𝗮𝗻𝗶𝗺𝗮𝘁𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗮𝗻𝗱 𝙨𝙚𝙡𝙡 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹, 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰, 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀.
If you are selling a technical, scientific, medical or industrial product or process, your prospects need to understand it in order to buy. Photos and videos are usually not enough, even videos of the product in operation.
3D animated videos, on the other hand, let you show the invisible shot and the impossible shot – things that you just can’t show with regular video. Think something as common as a car engine. What does regular video give a prospect who is shopping for an engine: with its specs and capabilities? Nothing about the mechanism of action and not enough to make a decision on.
3D animated videos let you explain a complex, feature-rich product in just 120 seconds.
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