IDOC
IDOC is a service-focused organization committed to the success of all independent-owner optometrists. We offer a full range of products and services designed for competitive advantage and long-term business growth. Our personalized approach, technology expertise and hands-on execution sets us apart, freeing you and your staff to spend time with patients and achieve both personal and professional goals.
The Hidden Opportunity in Your Exam Lane: Why Emerging Presbyopes Are Valuable Contact Lens Patients
You’re surrounded by data—so why are you ignoring it? Leverage patient data for business growth
How AI Will Reshape Eye Care in 12–18 Months and How to Make Your Practice Ready
IDOC in the News with Great Day Washington
Want to Retire Someday? Start Building Practice Value Today
Stop Guessing: How ODs Can Plan Smarter Marketing for 2026
What Top ODs Revealed About Contact Lens Success—and What’s Holding Them Back
Innovation, AI, and the Patient Experience: A Conversation with Newton’s CEO
The Myopia Growth Engine: How Two ODs Turned a Niche into a Practice Driver
IDOC's National Member Conference: The Connection 2025
Reimagining Eyecare: The Impact of AI on Optometry’s Next Decade
Small Changes, Big Growth: How Dr. Smith Built a Thriving Practice One Step at a Time
Pricing Mistakes That Sink Your Optical Profit—and How to Fix Them
Beyond the Photo: How Wide Field Retinal Imaging Drives Patient Compliance & Profit
From Gen A to Gen B(oomers): Customizing Eye Care by Generation
Where’s the Money? Fixing the Cracks in Your Billing Process
The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture
You Can’t Be the Doctor and the Manager: Why EOS Might Be the System You Need
The Future Is Clear: Game-Changing Lens Tech Every OD Should Know
Using AI for Smarter Hiring, Training and Efficiency
Built for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in Optometry
Out of Sight, Top of Mind: Leading Remote Teams in Eyecare
The MiSight® Roundtable Part 2: A conversation about myopia management
The MiSight® Roundtable: A conversation about myopia management
Core Value Dispensing: How Trust and Integrity Drive Optical Revenue
How Eye Doctors Are Helping Migraine Sufferers See the Light
Navigating Tariffs: Impact on Eye Care Practices
Looking back and looking forward: a myopia conversation with Dr. Jennifer Zolman
How Can I Afford to Hire?” Turning Payroll Anxiety into Practice Growth