Sarah Waggoner

Sarah Waggoner is an Etsy Sales Strategist, specializing in visibility and SEO for handmade, print-on-demand, and digital product sellers. With a focus on niche strategy, keyword research, and shop optimization, she helps Etsy sellers build sustainable businesses without relying on social media or chasing trends.

Sarah provides clear, actionable guidance to Etsy sellers who are ready to turn inconsistent sales into daily orders. You can expect tutorials, shop reviews, and practical strategies tailored to help creative entrepreneurs grow their shops with confidence, clarity, and data-driven decision-making.

Whether you’re just starting out, stuck in “dabbler” mode, only seeing holiday peaks, or looking to scale to daily orders, Sarah offers blunt but supportive advice to help you get seen, get sales, and finally feel in control of your Etsy growth.