Ilia Shemi

✂️ Welcome to my Haircut Transformations channel

I’m Ilia — Founder and Art Director at Cut&Shout, a Lisbon-based hair salon. I’ve been cutting hair professionally for over 12 years: different textures, different lengths, scissors, clippers and razor — blending hairdressing and barbering techniques.

This channel originally started as an ASMR project — and the relaxing atmosphere is still very important to me. You’ll still hear natural salon sounds, calm moments and soft voiceover, but now the focus is wider: real haircuts, real consultations and first-time clients, with every video built around the craft of shaping hair and solving the unique challenges of each head.

You could say I’m not only the hairdresser — I’m also the director and producer of this channel. Together with my small team — a cameraman and an editor — I shape these videos into a cinematic transformation experience.

If you enjoy watching real hair work, transformations, and the art of cutting — welcome.