FMCG Academy
Learn Marketing, Brand & Category Management to get ahead in the FMCG/CPG industry.
FMCG Academy is a New Zealand based global e-learning organisation. Established by Vikram Khanna, a skilled consumer marketing and category management professional with an MBA and 20+ years of experience growing global FMCG/CPG brands.
Apart from e-learning videos FMCG Academy on YouTube occasionally posts videos on topical issues impacting the global FMCG / CPG industry.
Defining FMCG Brand Management
You don't need to Advertise during a Recession.
Why FMCG / CPG Startups fail?
What is Brand Positioning? Essentials and Example in 160 seconds
How Retailer Margin impacts Consumer Price? Using a simple P&L
The 5th P of Marketing
Price Elasticity of Demand
How to calculate Value, Units and Volume Sales wrt the FMCG industry?
What are Private Label Brands? in 42 seconds
What is a Marketing Strategy?
Marketing Strategies FMCG/CPG Course Overview
What is the Average day of a Brand Manager in FMCG/CPG?
How to Explain a Short Term FMCG/CPG Sales decline?
How to Calculate Retailer Margin and Mark up in 65 seconds?
Relationships Matter - especially between Consumer Price, Retailer Margin and Brand Gross Profit
Product Substitutability (from Pricing Strategy Course)
How do CPG / FMCG companies forecast volume for a new product?
Social Media, Shampoo and the 'False Truth Bubble'
How to Price Consumer Goods (FMCG)?
Pricing Strategy for Consumer Products (FMCG) Overview & Course Structure
Best Metric to measure Brand Strength
What is a Consumer Pricing Strategy
CEOs simple guide to evaluating digital & social media vehicles
How to write a Brand Strategy or Plan ?
6 Key factors that influence ranging/listing with grocery retailers
How to write a brand positioning statement?
How to manage your agencies and partners?
Writing a Brand Vision
How to Analyse a Category (FMCG)
8 mega FMCG / CPG Trends, #2 Speed of Social Media