Passant El- Deeb

Passant Al-Deeb
Head of Brand Strategy & Innovation | Certified Brand Strategist | Driving Brand Growth | Strategic Campaigns & Activations | Brand Audits | Consumer-Centric Storytelling
With over 12 years of senior leadership experience in brand strategy, communications, and innovation, I specialize in creating transformative strategies that foster long-term brand growth. As the Head of Strategy & Planning at Told Branding Agency, I have a proven track record of leading multidisciplinary teams to success, delivering high-impact solutions for a wide range of industries across the region.

I am passionate about bridging strategic frameworks with market nuances, delivering innovative, culturally relevant solutions that drive measurable business results. My expertise spans market research, brand development, multi-channel activations, and consumer-centric storytelling, always underpinned by a relentless focus on excellence and adaptability.