Turtle Wax
Turtle Wax. Dedicated to the Drive.
Turtle Wax was founded by Ben Hirsch, a savvy and creative entrepreneur. Together with his wife Marie, they set out to formulate the world's first liquid car polish, which came to be known as Plastone.
Leveraging his chemical background, $500, and a small storefront on Chicago Avenue, the Hirschs mixed the Plastone car polish in their bathtub. Soon, Plastone grew into America's most popular liquid car polish.
A master marketer, Hirsch employed some innovative sales techniques. He'd polish half a fender on cars parked outside Wrigley Field, wait for the owner to return and then point out the benefits of Plastone.
While on a 1950's business trip to Beloit, Wisconsin, Ben came across Turtle Creek. He made the connection between a Turtle's protective hard shell and his Plastone Polish. From that day on Plastone was renamed Super Hard Shell®, and the company became Turtle Wax Inc.

Revitalize Vehicle Surfaces | Turtle Wax Renew & Restore Wipes

Eliminate Iron | Turtle Wax Hybrid Solutions Reactor All Wheel Cleaner 500ml

Multipurpose Foam Cleaner | Turtle Wax Fresh Clean Up

Correct, Finish, & Prep | Hybrid Solutions Pure Compound

Revive your Interior | Turtle Wax FRESH Interior Detailer

Refresh Leather, Vinyl and Rubber Surfaces | Turtle Wax LVR

Clean & Protect | Turtle Wax Fresh & Foamy Wash & Wax

Turtle Wax | Ultimate Ceramic Protection Car Care Kit

Turtle Wax | Complete Car Care Kit

Turtle Wax | Inside & Out Complete Essentials Kit | US

Turtle Wax | Premium Exterior Car Care Kit

Turtle Wax | Essentials Exterior Car Care Kit

Turtle Wax | Essentials Interior Car Care Kit

Turtle Wax | The Cleanest Wheel & Tire Car Care Kit

Turtle Wax | Essentials Wheel & Tire Car Care Kit

Turtle Wax | Hybrid Solutions Black Car Care Kit

Turtle Wax | Inside & Out Complete Essentials Car Care Kit | UK

Turtle Wax | Premium Interior Car Care Kit | UK

Revitalize Vehicle Surfaces | Turtle Wax Renew & Restore Wipes

Easy Application Sealant | Turtle Wax Hybrid Solutions Pure Seal

Eliminate Iron | Turtle Wax Hybrid Solutions Reactor All Wheel Cleaner

Water-Repellent Coating | Turtle Wax Hybrid Solutions Speed Seal

Remove Embedded Contamination | Hybrid Solutions Rapid-Decon Clay Bar

Dual Action Wash | Turtle Wax Wash & Wax

Your Car. Our Solutions. | Five Years of Hybrid Solutions

The Art of Car Care | Episode 4 | Daniel Suárez

The Art of Car Care | Episode 3 | Eric Ramirez

The Essentials | Turtle Wax Detailing Starter Kit

All-in-one Interior Cleaner | Total Interior Shampoo

Easily Remove Brake Dust | Color Shift Wheel Cleaner