Turtle Wax
Turtle Wax. Dedicated to the Drive.
Turtle Wax was founded by Ben Hirsch, a savvy and creative entrepreneur. Together with his wife Marie, they set out to formulate the world's first liquid car polish, which came to be known as Plastone.
Leveraging his chemical background, $500, and a small storefront on Chicago Avenue, the Hirschs mixed the Plastone car polish in their bathtub. Soon, Plastone grew into America's most popular liquid car polish.
A master marketer, Hirsch employed some innovative sales techniques. He'd polish half a fender on cars parked outside Wrigley Field, wait for the owner to return and then point out the benefits of Plastone.
While on a 1950's business trip to Beloit, Wisconsin, Ben came across Turtle Creek. He made the connection between a Turtle's protective hard shell and his Plastone Polish. From that day on Plastone was renamed Super Hard Shell®, and the company became Turtle Wax Inc.
Revitalize Vehicle Surfaces | Turtle Wax Renew & Restore Wipes
Eliminate Iron | Turtle Wax Hybrid Solutions Reactor All Wheel Cleaner 500ml
Multipurpose Foam Cleaner | Turtle Wax Fresh Clean Up
Correct, Finish, & Prep | Hybrid Solutions Pure Compound
Revive your Interior | Turtle Wax FRESH Interior Detailer
Refresh Leather, Vinyl and Rubber Surfaces | Turtle Wax LVR
Clean & Protect | Turtle Wax Fresh & Foamy Wash & Wax
Turtle Wax | Ultimate Ceramic Protection Car Care Kit
Turtle Wax | Complete Car Care Kit
Turtle Wax | Inside & Out Complete Essentials Kit | US
Turtle Wax | Premium Exterior Car Care Kit
Turtle Wax | Essentials Exterior Car Care Kit
Turtle Wax | Essentials Interior Car Care Kit
Turtle Wax | The Cleanest Wheel & Tire Car Care Kit
Turtle Wax | Essentials Wheel & Tire Car Care Kit
Turtle Wax | Hybrid Solutions Black Car Care Kit
Turtle Wax | Inside & Out Complete Essentials Car Care Kit | UK
Turtle Wax | Premium Interior Car Care Kit | UK
Revitalize Vehicle Surfaces | Turtle Wax Renew & Restore Wipes
Easy Application Sealant | Turtle Wax Hybrid Solutions Pure Seal
Eliminate Iron | Turtle Wax Hybrid Solutions Reactor All Wheel Cleaner
Water-Repellent Coating | Turtle Wax Hybrid Solutions Speed Seal
Remove Embedded Contamination | Hybrid Solutions Rapid-Decon Clay Bar
Dual Action Wash | Turtle Wax Wash & Wax
Your Car. Our Solutions. | Five Years of Hybrid Solutions
The Art of Car Care | Episode 4 | Daniel Suárez
The Art of Car Care | Episode 3 | Eric Ramirez
The Essentials | Turtle Wax Detailing Starter Kit
All-in-one Interior Cleaner | Total Interior Shampoo
Easily Remove Brake Dust | Color Shift Wheel Cleaner