Baxter of California

Some people like to live in neat boxes, striving for perfection, uninterested in what lies outside the lines. We are not these people.

Venturing beyond the ordinary is in our DNA—born from our founder Baxter Finley’s independent spirit, Baxter of California was created to defy the expected and stir curiosity. Because in life, as in grooming, there’s no single answer.

Since 1965, we’ve built a simple, superior collection of thoughtfully curated hair, skin and shave essentials that fuel your best self and unleash what makes you, you.

So keep thriving. Keep surprising. Keep making your mark. It isn’t about following a script—it’s about leaving an impression.

Baxter of California. Life Lived True.

@baxterofca #lifelivedtrue
Baxterofcalifornia.com