Kantar
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
Our YouTube channel contains all our videos, from product demos to client interviews, corporate content to employer info.
Watch our videos to learn more about Kantar, and our expertise across brand, media, consumers, retail, policy & society, innovation, advertising & PR, consulting, sustainability, inclusion, shopping habits, COVID-19 and more! #MarketResearch

Kantar Creative Effectiveness Awards 2025

Get qual insights at quant scale in real time with Kantar Live

Kantar BrandZ Germany Launch Event 2025

Las Experiencias Relevantes y Diferentes Impulsan El Crecimiento De Marca

Marca + Marketing + Experiencia de Cliente = 46% de Crecimiento Acumulado

Experiencia De Cliente: Un Factor Clave Para El Crecimiento De Marca

10 Insights from 20 Years - Consumer perceptions are fluid

Connecting creativity to outcomes, from idea to activation with LINK

10 Insights from 20 Years - Trust is an outcome of experience and crucial to retention

The Kantar Brand Show 2025 : Best of

The Kantar Brand Show : Think Consistent. Table ronde : Bruno Aveillan, Air France, Orange, Michelin

OOH that’s actually memorable! The case for creative advertising.

Kantar Live | Real voices. Real-time decisions.

Homens de Rotina: O surpreendente boom do Cuidado Pessoal Masculino no Brasil

Plateforme Lift+ powered by THX

Countdown Video - Kantar BrandZ German Top 50 2025

Countdown Video - Kantar BrandZ Australia Top 40 2025

Synthetic data | Reimagine how you understand people

Interview with Mars on Brand Equity

Interview with Diageo on Brand Equity

Interview with Mondelez on Brand Equity

Kantar BrandZ Most Valuable Global Brands 2025 – Top 100

Kantar BrandZ’s Brand Valuation Methodology (2025)

BrandZ 20th Anniversary: Interview with AB InBev

BrandZ 20th Anniversary: Interview with Michelin

BrandZ 20th Anniversary: Interview with RBC

About Kantar BrandZ (2025)

BrandZ 20th Anniversary: Interview with Haier

BrandZ 20th Anniversary: Interview with TCS

BrandZ 20th Anniversary: Interview with Mizuho