Focus on Brand
Branding content brought to you by the team at Focus Lab.
We work with companies that mean the world to their people but need our help to mean something to the world. For more than a decade, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities. Through our singular expertise, strategic problem-solving, and deep love of craft, we build distinguished brands with the power to transform people and industries.
How Leading B2B Teams Use AI to Scale Brand Execution | In Conversation with Rows Head of AI
The Debrief | Contentstack’s Rebrand: Alignment, Execution, and ROI
The Future of Brand & User Experience | Brand & Product Series with Lee Eisenbarth | Episode 3
How to Build Brand and Product in Tandem | Brand & Product Series with Lee Eisenbarth | Episode 2
The Risks of Ignoring Brand in Your Product | Brand & Product Series with Lee Eisenbarth | Episode 1
Inside Totango’s M&A Rebrand and Bold Brand Activation | The Debrief
Proving Brand ROI | In Conversation with Sergio Claudio
The Debrief | Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS
Brand Refresh Trends | Ten Minutes on Brand | Ep. 17
Creative Agencies in 2025: Trends, Advice, and What's Ahead | In Conversation with Casa Davka
Humanizing Technology via B2B Mascots | In Conversation with Monte Atherton
The Debrief | An Open-Minded Rebrand with MessageGears
The Debrief | A Data-Driven Rebrand with Cadmium
The Debrief | Digging into Irwin's Brand Refresh
Brand ROI and the Zapier Acquisition with NoCodeOps
The Debrief | Brand Architecture + Zapier Acquisition with NoCodeOps
How to Find C-Suite Alignment without Steamrolling your Project Team
Category Design, Brand Narratives, and Beyond | In Conversation with John Rougeux
The Importance of Brand in B2B Marketing Strategy with G2
The Debrief | PolyAI
The Debrief | Illoominus
In Conversation | Naming Lucid (and Beyond) with Lexicon Branding
The Debrief | Investing in Brand w/ Ryan Masuga
In Conversation | Ecosystem-Led Growth
The Debrief | Fabricators & Manufacturers Association
Designing Brand Identity with Rob Meyerson and Robin Goffman | In Conversation with Focus Lab
The Debrief | Heliux
B2B Brand Nuggets | Must Read Book for B2B Founders
Amplify Debrief | The Greatest Fear in a Rebrand
Zuora Debrief | Brand Is A Customer-Centric Investment