B2B Fusion
As a marketing leader, you're under pressure to show results - and fast. I get it. I've sat in your seat—as the senior marketing executive reporting directly to CEOs and COOs who expected marketing to deliver measurable pipeline, not just impressions from an agency.
With over 14 years of proven experience, B2B Fusion partners with mid-market and enterprise teams to simplify go-to-market strategies, align sales and marketing processes, and deliver data-driven insights that fuel revenue growth.
By leveraging tools like 6sense, Demandbase, HubSpot, Marketo, and Salesforce, the team has supported over 100 Account-Based (ABX and demand) clients to drive measurable outcomes.
We at B2B Fusion enable marketing to function as a growth engine through clean strategies and actionable enablement and CMO-level reporting.
Let’s connect if you’re looking for a partner to help marketing earn its seat at the revenue table.
X: https://twitter.com/B2BCMO
Blog/Website: https://b2bfusiongroup.com/
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Digital Scorecard Marketing KPIs vs Leading Metrics with Miguel Gernaey from @Aptean
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Digital Availability Europe vs US with Miguel Gernaey from @Aptean
Content Marketing Metrics: Christine Poklewarczyk from PathFactory
Skills for Digital Marketers: Christine Poklewarczyk from PathFactory
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AI Marketing Companies: Christine Poklewarczyk from PathFactory
AI Marketing Problems: Christine Poklewarczyk from PathFactory
Content Marketing Trends 2025: Christine Poklewarczyk from PathFactory
Marketing in the Future: Christine Poklewarczyk from PathFactory
Return on Marketing Investment: Kerry Cunningham from 6Sense
Marketing Budget Plan for AI: Kerry Cunningham from 6Sense
Investing in AI: Kerry Cunningham from 6Sense
Buyer Group Size Explained: Kerry Cunningham from 6Sense
What is Holistic Marketing: Kerry Cunningham from 6Sense
B2B Marketing Funnel Dead Zone: Kerry Cunningham from 6Sense
What is 95:5 Rule in B2B Marketing?: Kerry Cunningham from 6Sense
How to Be Persuasive: Getting Buy-In for a New Marketing Strategy with Terry Flaherty
The Modern Marketing Funnel with Terry Flaherty
Private Equity Value Creation: A Marketer's Guide to Proving ROI Beyond MQLs with Terry Flaherty
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The Marketing Finance Communication Gap
CIO Misconception Buster
Building Brand Community
AI Use Cases in Sales