Tim Robson

Communications Decency Act

News Media Bargaining Code

Discussing Representation

The Rule of Thirds

Uses & Gratifications Theory

The Key Concepts

Semiotic Analysis

Social Grades

Psychographics

Propp's Character Theory

Binary Opposites

Enigma Codes

Horizontal and Vertical Integration

Technological Convergence

Two Step Flow

Reception Theory

Synergy and Cross Media Convergence

Roland Barthe's Narrative Codes

Signs, Signifiers and Signified Meanings

Encoding:Decoding

Laura Mulvey Male Gaze

Denis McQuail Genre Expectations

Long Tail Theory

Cultural Hegemony

Democratization of Media

Transmedia Storytelling

Cognitive Bias

Active Vs Passive Audience

Gauntlett & Stryker - Identity Theories - Media & Power

News Values