Rapala USA
Welcome to Rapala USA
Rapala® is the inventor of the balsa fishing lure. Anglers around the world put their faith in Rapala because of our unwavering dedication to the highest quality fishing lures, knives, tools and accessories. Hand-tuned. Tank-tested. Crafted from Experience.
New Sufix® Advance® Fluorocarbon
New VMC® Bladed Hybrid Treble Short
Al Lindner: Downsize X-Raps When Smallies Are Short-Striking
Rapala® The Delivery Series Part 3
Rapala® The Delivery Series Part 2
Rapala® The Delivery Series Part 1
Al Lindner: Sometimes Its All About the Strike Zone
Walley Tactics has Bright Future with the VMC® Bucktail Jig
Ike Coins New Phrase "DT®-6 In His Face"
Use the Storm® 360GT Searchbait® Swimmer for Depth Control
VMC® Finesse Neko™
VMC® Neko™ Skirt
New Terminator® Shuddering Bait
Get Action - Rapala® National Campaign
VMC® Tokyo Rig® - The Most Versatile Rig Ever
Rapala® RipStop® New Size 12