Sebastian Nelson

I'm a TikTok Shop seller who's been selling on the platform since 2023. I went all-in early—developing products, scaling to multiple six-figures in sales, and managing thousands of affiliate creators along the way.

Through that journey, I hit the wall every seller hits: managing creator relationships at scale is nearly impossible manually. So I built Cruva (formerly UPTK), an AI-powered platform that's now helped hundreds of brands automate their affiliate programs and generate over $47 million in GMV.

On this channel, I share what's actually working:
✅ Real TikTok Shop strategies from my own sales experience
✅ Creator management and affiliate marketing systems
✅ Behind-the-scenes of building and scaling
✅ Interviews with top sellers and industry experts

If you're building on TikTok Shop or exploring social commerce, subscribe for weekly insights from someone who's doing it every day.

🔗 Scale your affiliate program: https://cruva.com (prev. UpTk)
📱 Instagram: @sebastianpnelson