Content Marketing Institute
Thanks for visiting! View our educational videos produced to help advance the practice of content marketing.
Find out more about CMI at: http://contentmarketinginstitute.com/
Join us at Content Marketing World (#CMWorld): http://contentmarketingworld.com/
Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference and CMI virtual events, including ContentTECH Summit. CMI is organized by Informa Connect.
How To Build an Influencer Marketing Program Even on a Small Budget
Five Marketing Fundamentals To Relearn for Success in 2026 | Rose-Colored Glasses
![How To Control the Narrative and Get Marketing Buy-In [VIDEO]](https://ricktube.ru/thumbnail/pEV_yNktD00/mqdefault.jpg)
How To Control the Narrative and Get Marketing Buy-In [VIDEO]
Idea Inflation Sinks Collaboration | Rose-Colored Glasses
Transform ‘Managing Up’ From Damage Control to Mutual Success | Rose-Colored Glasses
The Dance of Affinity | Rose-Colored Glasses
See what you missed at #CMWorld 2025! (Spoiler alert: A LOT)
![An AI-Generated Travel Guide Disaster Brings Lesson in Ethical Content Creation [VIDEO]](https://ricktube.ru/thumbnail/pjWmJG0n-rw/mqdefault.jpg)
An AI-Generated Travel Guide Disaster Brings Lesson in Ethical Content Creation [VIDEO]
What’s Your Brand’s Point of View (and Who Decides)? | Rose-Colored Glasses
![How To Make Your Brand Unforgettable When It Matters Most [VIDEO]](https://ricktube.ru/thumbnail/oc0uWDoBlTU/mqdefault.jpg)
How To Make Your Brand Unforgettable When It Matters Most [VIDEO]
Rise Above AI Misery | Rose-Colored Glasses
![Why You Should Prioritize Your Website Content in Age of AI [VIDEO]](https://ricktube.ru/thumbnail/D9RDbvqoHX4/mqdefault.jpg)
Why You Should Prioritize Your Website Content in Age of AI [VIDEO]
Why Cracker Barrel's 'Failed' Rebrand Wasn't a Big Mistake | Rose-Colored Glasses
Day One of Content Marketing World 2025
Content Marketing World Opening Video
Invest in Marketer Talent | Rose-Colored Glasses
Speed Kills Marketing Ideas, But Friction Brings Back the Thrills | Rose-Colored Glasses
![How To Turn Experts in Your Company Into Digital Influencers [Video]](https://ricktube.ru/thumbnail/DxY1MjI9fng/mqdefault.jpg)
How To Turn Experts in Your Company Into Digital Influencers [Video]
Is It ok for Marketers To Build a Home on Rented Land Now? | Rose-Colored Glasses
![Storytelling still wins [VIDEO]](https://ricktube.ru/thumbnail/fO-7cezQU2A/mqdefault.jpg)
Storytelling still wins [VIDEO]
Top Prizes in the 2025 Content Marketing Awards
Authentic Beats Perfect | Rose-Colored Glasses
Reframe Reach and Frequency To Build Marketing Momentum | Rose-Colored Glasses
What Astronomer's Viral Video Got Wrong | Rose-Colored Glasses
![4 Ideas To Combat the Shape-Shifting Google Beast [Video]](https://ricktube.ru/thumbnail/oGDKVgI8iiQ/mqdefault.jpg)
4 Ideas To Combat the Shape-Shifting Google Beast [Video]
Don’t Let Zombie Processes Eat Your Marketing Efficiency | Rose-Colored Glasses
Up Your Content & Marketing Knowledge at #CMWorld 2025
Build a Personal & Professional Network at #CMWorld 2025
How B2B Brands Can Ride the Meme Wave to Relevance | Rose-Colored Glasses