YKTR
Since launching in 2017 YKTR has transformed from a joke among friends, into a hashtag, and now a clothing and media empire dedicated to providing the best content, period.
It was founded in Sydney, Australia by former and current NRL players Isaac John, Corey Norman and James 'Chicko' Segeyaro.
YKTR stands for 'You Know the Rules' a simple tagline coined by the boys as a slogan upon which they hoped to build and grow their brand.
The content machine that YKTR has since become uses clothing as the vehicle to do just that.
Build the best content, period, and strive to better connect fan to player - player to fan.
YKTR is no longer four letters on a T-shirt.
It's a community, one that both inspires change and motivates people to be their best selves.
Documenting the journey through high-level, diverse content, becoming the biggest clothing brand in Australia, and changing the entire sports media landscape are just some of the collective goals the team work towards every day.
Предварительный обзор летней коллекции YKTR
Я пробую эти вирусные свитки + пробежка 10 км с Кори Норманом
Гольф с Норми
Почему я просыпаюсь в 3:30 утра на Золотом побережье (Жизнь предпринимателя)
Предприниматель из Голд-Коста: 529 Hats Drop + День из жизни
New YKTR Racing Caps 🚀 | Half Marathon Prep + Summer Fabrics Drop
Back to My Roots: Growing Up in Tokoroa
Izzy Folau House Tour + Sia's Takeaways
New Shoes + The Called Out Ones Shoot
NEW HATS + BUILDING A HOUSE OF BRANDS
Marathon Failures + Catch Ups
Running 8KM w/ Nathan Peats + 529 CLUB Challenge Kicks Off This Sunday
Day In the Life: 24 Hour Fast, Training & How Good Has The NRL Been
RLPA Catch Up At Legacy Gym + Open Invite To Join The 529 Club
New YKTR Samples Are In 🔥 Here’s Why Goals Matter More Than Ever
25KM RUN + CATCH UP WITH SIMI
LET'S CATCH UP - CONTENT CHALLENGE APRIL?
Cyclone Alfred + New Hats Help Us Decide Which Ones!
Day In The Life | Meetings With Basketball Forever & Jai Opetaia Media Team
Normys Wedding :)
Scooting Bali’s Streets + Dinner In Uluwatu
BEST GYM IN BALI?
Decade of Clothing Lessons in 8 Minutes
Lessons & Long Run Sundays
Chasing the Marathon: My Goals & Ultimate Asics Shoe Rotation!
Inside YKTR: New Drop Details & Behind-the-Scenes Life
Escaping to Nature + Simi’s New Art Studio Reveal! 🎨🏡
Altitude Training with Kevin Proctor + Deep Dive Podcast w/ Keegan Hipgrave
Surprising Simi on His Birthday
Reset, Refocus, Rebuild: My 2025 Fitness Journey Starts Here