Ballad

Ballad’s sultry voice, passionate lyrics, and alluring aura have helped him build a social media community of over 150K followers, over 40,000 monthly Spotify listeners alone, and nearly 2 million streams across his catalog. Ballad met his viral moment on Twitter (now “X”) in 2022 with his single “Orange”, where he received over 1 million views, and countless other engagement. Ballad’s pure talent is undeniable and nostalgically resembles that "IT factor" that is rarely seen in a generation. He has continued to gain the attention of new fans and fellow artists alike with follow-up tracks such as “Lemonade”, “Playing With Fire”, and his latest standout with Grammy-nominated artist Durand Bernarr. Like so many others in the industry, Ballad is a creative powerhouse using his talent to unlock his dreams and a living testament that real R&B is alive and well!