Malfair Marketing | Christine Malfair
Helping independent hotels grow direct bookings, boost their reputation, and reduce OTA dependence.
I’m Christine, an ex-hotel GM turned marketing consultant. I work with hotel teams to increase revenue through practical, easy-to-apply marketing strategies.
𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐟𝐢𝐧𝐝 𝐡𝐞𝐫𝐞:
Tips to drive more direct bookings
Simple ways to improve your hotel’s online presence
Tools to save time and increase revenue
My goal is to help you gain clarity, focus on the right priorities, and build marketing that supports both your guest experience and your bottom line.
Stop Being Busy - Start Being Productive!
How to Prioritize When Everything Feels Urgent in Your Hotel
How Guest Reviews Leverage AI Search & Reputation
How a $3K Fix Beat a $30K Campaign
5 Step Workflow for AI Search Visibility
Direct Bookings in 2026: A Webinar to Answer Hotelier's Questions
Stop the Revenue Tug of War: Direct vs OTA Strategy Fix
Shame & Blame - the OTA Game - Time for Hotels to Play Smarter
Ex-GM to Hotel Marketing Consultant: Have Christine Malfair As your Next Podcast Guest
The BIG shift in AI Search is the BIGGEST opportunity for independent hotels
Five Free (Underused) Tools for Better Hotel Marketing
For Time-Crunched Hoteliers: Invitation to the Hotel Revenue Strategy Room
Reputation Management The New Playbook for Hotel Growth
3 Ways to Grow Revenue. Most Hotels Only Do 1.
Could You be More OTA Dependent than You Think?
4 Marketing Fixes to Boost Hotel Revenue in the AI Era
Your Hotel Features List is Costing You Revenue
About the Revenue Roadmap
Boost Booking Confidence
Maximize Your Hotel Marketing and Prioritize for Success
Prioritizing High Yield Marketing Activities
More Direct Booking Wins, Not More Budget
Turn your Reviews Into Revenue
Can Hotel Direct Outpace OTAs by 2030: Hope or Hype?
How Hotels Can Turn Aspiration into Achievements. Dreams vs Plans.
More Confidence = More Hotel Bookings
Why Annual Marketing Plans Are a Waste of Time
Your Hotel's Biggest Competitor? It's Not What you Think.
Turn Lookers Into Bookers 5 Tips for Hotel Website Conversion
Meet Christine Malfair of Malfair Marketing