Alexander Johannessen
Building businesses. Focused on why people buy.
Founder Deus Marketing / Host of The Beauty of Business

Why Do People Want What They Can’t Afford? | Veblen Goods Explained

Copywriting vs Writing - What is the difference?

Building beauty, Design and Community ⎸ The Beauty of Business ep. 19 ⎸ Andrew Waldron

6 Marketing Trends You NEED to Master in 2025

Make more money with Google ads

SEO, Agency-life and Marketing ⎸ The Beauty of Business ep. 18 ⎸ Matt Demers

Entrepreneurship & Coffee ⎸ The Beauty of Business ep. 17 ⎸ Oskar Söderlund

Marketing, AI and Organic Content ⎸ The Beauty of Business ep. 16 ⎸ Jake Tlapek / JakeTheWizard

Automation & Teaching ⎸ The Beauty of Business ep. 15 ⎸ Cameron Tulloch

Your Email Strategy Will Fail in 2025 (Unless You Do This)

Selling an agency & Staying Creative ⎸ The Beauty of Business ep. 14 ⎸ Nick Dooley

How to Build Brand Trust ⎹ HumpDayHacks #8

What´s the difference between Branding & Marketing ⎹ HumpDayHacks #7

Mastering Organic Growth & SEO ⎸ The Beauty of Business ep. 13 ⎸ Matt Diamante (HeyTony.Agency)

How to write a GREAT Tagline ⎹ HumpDayHacks #6

Tell More Stories

How to build brand loyalty ⎹ HumpDayHacks #5

F*CK Your Attribution Model - Here´s what matters

Spending $100M on Ads & Scaling Brands ⎸ The Beauty of Business ep. 12 ⎸ Marin Ištvanić

Hump Day Hacks: A BIG Mistake to Avoid ⎹ Weekly Marketing Tips

Naval Ravikant taught me this

Move

Hump Day Hacks: How Emotional Branding Works ⎹ Weekly Marketing Tips

Hump Day Hacks: Skyrocket Your Email Open Rates with One Simple Trick ⎹ Weekly Marketing Tips

5 Must-Read Business Books You’ve Never Heard Of (But Should!)

Hump Day Hacks: What makes a brand memorable? ⎹ Weekly marketing tips

🚀 Marketing Masterclass: How Rebecca Yarros Transformed Book Marketing (Onyx Storm launch)

Building a new agency ⎹ Luxury marketing

Why context matters in advertising