Generation Marketing - A B2B Marketing Podcast

The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.

Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”

His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.

Episodes themes vary but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients!

Why Most B2B Paid Social Campaigns Flop with LinkedIn Ads Expert - Generation Marketing (Episode 8)

Why Most B2B Paid Social Campaigns Flop with LinkedIn Ads Expert

SEO in the Age of AI & LLMs: Insights from a B2B SEO Expert - Generation Marketing (Episode 7)

SEO in the Age of AI & LLMs: Insights from a B2B SEO Expert

How Much Should You Spend on B2B Marketing? - Generation Marketing (Episode 6)

How Much Should You Spend on B2B Marketing?

5 Lies You’ve Been Told About B2B Growth [Part 2] - Generation Marketing (Episode 5)

5 Lies You've Been Told About B2B Growth [Part 1]

5 Lies You’ve Been Told About B2B Growth [Part 1] - Generation Marketing (Episode 5)

How To Launch Successful B2B ABM in 2025 - Generation Marketing (Episode 4)

How To Launch Successful B2B ABM in 2025

How To Nail B2B Tech Brand Growth in 2025 - Generation Marketing Podcast (Episode 3)

How To Nail B2B Tech Brand Growth in 2025

Why Your B2B Paid Media Is Failing & How To Fix It - Generation Marketing Podcast (Episode 2)

Why B2B Paid Media Fails & How To Fix It

The Odds Are Stacked Against B2B Marketers - Generation Marketing (Episode 1)

The Odds Are Stacked Against B2B Marketers