DemandMaven
What's up, founders! Welcome to the DemandMaven YouTube channel. Here on YT, we'll be demystifying the growth process for early-stage startups, SaaS companies, and small businesses. Perfect for first-time founders, entrepreneurs, and marketers. ✨
/ ABOUT ASIA 🙋🏾♀️
Asia Orangio (prev. Matos) helps early-stage startup founders build marketing engines that work. CEO & Founder of DemandMaven. Previous Board Member at Moz (acquired in 2021). Previously at two 10x startups. Helped over 100 SaaS companies unlock their growth.
/ ABOUT DEMANDMAVEN ✨
DemandMaven helps SaaS and internet-based companies find growth opportunities, troubleshoot their growth, and successfully GTM. We get founders and CEOs — both VC-funded and bootstrapped — to the next growth stage by helping them find their best growth levers and then strategically pull them.
DemandMaven was founded in early 2018 by Asia Orangio — SaaS marketing and growth expert.
EP50: Why operations is your overlooked growth lever / DemandMaven
EP49: Can you be too early to a marketing channel? / DemandMaven
EP48: When Non-SaaS Companies Spin Off SaaS Products / DemandMaven
EP47: When (Not) to Hire an Agency / In Demand Podcast
EP46: The churn playbook
EP45: The onboarding and activation playbook
EP44: A realistic look at the Entrepreneurial Operating System (E...
EP43: Making customer research a core part of your growth process
EP42: My first 90 days as a fractional CMO
EP41: Customer research, fast-moving marketing teams & leading vs...
EP40: When your product takes you in an unexpected direction
EP39: When does it make sense to bring on a Fractional CMO?
EP38: Troubleshooting growth: What it really means for PLG SaaS
EP37: Why SaaS founders shouldn't accept growth problems as unsol...
EP36: Why is hiring for marketing so hard?
Got a burning growth or marketing question? Now you can ask us!
EP35: The value of founder communities
Don't Freak Out About Quantitative Results
EP33: Top Customer Research Mistakes
Ep 31: Globalization and the Importance of Understanding Customer...
EP30: Qualitative vs. Quantitative
EP29: Focusing vs. Niching
Ep28: The Top 5 Growth Drivers
EP27: Growth During an Economic Downturn
EP26: The SaaS Black Hole
EP25: Top 5 Areas for Growth
EP24: Painkiller vs. Vitamin
EP23: The 8 Customer Yeses
EP22: Unaware Audiences
EP21: First marketing hire