Citizen Watch US
Welcome to the official Citizen brand channel. Explore the latest videos to learn about our watch collections, events, brand partnerships, and more.
Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. We believe in purposeful power — that means thinking differently about power and how it can help the world rather than harm it. That’s why our watches run on Eco-Drive technology that harnesses power from any natural or artificial light source, preventing millions of batteries from entering landfills and helping to protect the Earth for future generations.

CITIZEN CZ Smart Gen-2: All-new CZ Smart Hybrid lifestyle features via multi-function watch face

CITIZEN CZ Smart Gen-2: Stay updated on your favorite football teams with your Hybrid smartwatch

CITIZEN CZ Smart Gen-2: Check match results from multiple sports games on your Hybrid smartwatch

CITIZEN CZ Smart Gen-2: New sports live score faces for your Hybrid smartwatch

Citizen L Fall Collection

Citizen L Fall Collection

Promaster 35th Anniversary – Advocates for Adventure

Promaster 35th Anniversary – Advocates for Adventure

Citizen Tsuyosa collection: “Fit Check”

Citizen Tsuyosa collection: “Fit Check”

Celebrating 35 Years of Citizen Promaster – Discover New Depths

Promaster 35th Anniversary – Advocates for Adventure

Milestones: A Time-Honored Achievement

Citizen L Collection

Citizen L Collection

CITIZEN – CZ Smart Gen-2 Touchscreen with IBM Watson®

Citizen ‘Every Second Counts’

Citizen: The Watch Out with Bradley Hasemeyer | Review Promaster Tough BN0241-59W

CITIZEN CZ Smart Gen-2: Add special features to your Hybrid smartwatch

CITIZEN CZ Smart Gen-2: Access Oura Ring stats on your Hybrid Smartwatch

CITIZEN - CZ Smart Gen-2 Hybrid Sport with IBM Watson®

Citizen ‘Every Second Counts’

Citizen ‘Every Second Counts’

Citizen: The Watch Out with Bradley Hasemeyer | Review Promaster Altichron BN4065-07L

The Watch Out with Bradley Hasemeyer | Review Promaster Dive BN0167-50H

Citizen Ladies Sport Luxury Collection

Citizen Axiom SC

Citizen Axiom SC

Marvel | Citizen – Adam Kubert Partnership

Citizen ‘Every Second Counts’ Director’s Cut