The Forge
The Forge is an insight-driven growth strategy consultancy. We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer & customer-driven business challenges.
Everyone at the Forge is director because an exclusively senior team means we can work differently to other agencies; our time is only spent on projects working with clients.
We work on the following types of project:
- Profiling future opportunities for growth
- Strategic innovation projects
- Creating models for behaviour change
- Building category and market understanding
- Defining consumer and customer-led strategies
- Making commercial sense of trends and change
THE FORGE. IT'S IN OUR NAME:
(v) To create something strong, enduring and successful
(v) To move ahead with increased speed and effectiveness
(v) To bring into being through concentrated effort
www.thisistheforge.com
#futureconsumervalue
Rebranding an icon, with Chris Willingham, CMO, Brompton Bicycle
How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo
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How to Create Dynamic Demand Spaces 4) Build them for the Boardroom
How to Create Dynamic Demand Spaces 3) Connect to Existing Systems
How to Create Dynamic Demand Spaces 2) Harness dynamic inputs and data
How to Create Dynamic Demand Spaces 1) Introducing Dynamic Demand Spaces
Why 80% of innovations fail, with Shafik Saba, Global Lead, Front End Innovation, Haleon
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How to win in shopper marketing, with Sarah Dossett, Mars
What next for AI and insights? With Nick Graham and Jonathan Williams
How to thrive in an AI-powered world, with Anneke Quinn-de Jong, AI & U
Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability
Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips
Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon
7 Success Factors For Brand Portfolio Projects: 3. What Behaviours Are You Incentivising
7 Success Factors For Brand Portfolio Projects: 1. How Did You Get Here?
Winning in a declining category, with Grant McKenzie, Ex-CMO, Asahi
Three steps to portfolio success: Learning from leading brands with Steven Melford
The key to brand success? Look after the core - with Amit Singh
5 Steps to Innovation Magic: Lessons From Leading FMCG Brands with Dan Quinn
The secret to a winning portfolio with Sally Smallman, Diageo
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