IDEA GENERATION
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride.
Welcome to IDEA GENERATION.

How Designer Melody Ehsani Started Making Shoes & Jewelry: "It Was Mind-Blowing."

Big Daddy Kane on 1980s Studio Sessions with Rick James

How a Cease & Desist Actually HELPED Marc Eckō Build ECKO UNLTD.

LaRussell on Reinvesting in His Music: "Everything We Make Goes Back Into This"

How J. Cole First Built His Fan Base: "We Gained 100 Fans That Day"

Alchemist Reveals Jay-Z and Nas Both Passed on "We Gonna Make It"

Ice Cube Claims the NBA is Threatened By the BIG3

Big Sean on Battling Depression after Freestyling for Kanye West a Teen

Joe Budden on Everyday Struggle: "One of the BEST SHOWS. Period."

Joe Budden on Getting Shelved by Def Jam | Why Artists Don't Need Labels

DJ Premier Extended Interview | Rap's Biggest Producer Breaks Down His Iconic Career

The Alchemist Shares Incredible Studio Stories About Mobb Deep, Nas, & Swizz Beatz

Celebrity Stylist Jason Bolden Interview - He Styles A-Listers Vanessa Hudgens, Stephen Curry & More

This is IDEA GENERATION

Big Daddy Kane Talks Prince & Rick James ‘80s Studio Stories, Answers Qs from Eminem, Nas, Pusha T

Clipse Respond to André 3000's Comments about Rapping Past 40 Years Old | Live Interview in DC

Danny Brown On Career Anxiety, Making 'Quaranta,' & How Rap Saved—and Ruined—his Life

Nicole McLaughlin Extended Interview | IDEA GENERATION The Podcast

Paul Rodriguez In-Depth Interview | IDEA GENERATION The Podcast

How He Built Empires In Clothing & Media But Found Happiness in Philanthropy | Marc Ecko Uncut

Sacha Jenkins In-Depth Interview | Idea Generation Podcast

This legendary A&R discovered MF DOOM, Queen Latifah + Busta Rhymes. How Dante Ross changed Hip-Hop.

Rapsody In-Depth Interview | IDEA GENERATION The Podcast

Bun B Interview: Developing UGK’s Style + Sound, Bad Label Deals, & Making America’s Trillest Burger

Killer Mike Risked $500k on His Grammy Award-Winning Album ‘Michael’

DJ Premier о Gang Starr, Jay-Z, Biggie и о том, как стать одним из крупнейших музыкальных продюсеров

How Sacha Jenkins Went from Self-Publishing Zines as a Teen to an Acclaimed Filmmaker

How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself

Как Rapsody превратила десятилетие в андеграунде + совместный проект с Кендриком в номинацию на «...

Gabrielle Union In-Depth Interview | IDEA GENERATION The Podcast