FMCG by Alex
Alex de Vries is a Fast Moving Consumer Goods (FMCG for short) business consultant who has had an extensive career in international food, beverage and personal care manufacturing companies in Europe, Asia and North America. He is the author of Fast Moving Consumer Goods Distribution in Indonesia (Asaque Publishing, 2014) and is currently working on an update of this book for international markets. To share his knowledge and experience Alex created FMCG by Alex as a Youtube channel so aspiring FMCG managers, professionals and students who want to know more about certain topics and gain insight in possible solutions to common problems can view this at their leisure in video form. Not everyone likes to read after all and in case you'd like to contact Alex personally, he runs a consultancy firm in Jakarta with his partner Henry Fe Mulia. You can contact him on the e-mail address in the contact info.
Speed Beats Perfection in FMCG: Launch Fast, Win Big
The Retail Sales Pitch (FMCG by Alex)
A to Z in FMCG: The Brand Owner (FMCG by Alex)
A to Z in FMCG: The Role of the Distributor (FMCG by Alex)
A to Z in FMCG: The Key Account Manager (FMCG by Alex)
A to Z in FMCG: Modern Trade (FMCG by Alex) #consumergoods #moderntrade #retail #categorymanagement
A to Z in FMCG: The Traditional Retail Store Owner (FMCG by Alex) #fmcg #consumergoods #indonesia
A to Z in FMCG: The Life of A Canvas Salesman
The Use of AI in FMCG Sales (FMCG by Alex)
ERP Systems in FMCG When to Upgrade (FMCG by Alex)
Cracking The Horeca Channel (FMCG by Alex)
Selective Distribution (FMCG by Alex)
Field Sales Metrics (FMCG by Alex)
Starting To Work With A Distributor (FMCG by Alex)
Market Entry (FMCG by Alex)
Forecasting and Scaling (FMCG by Alex)
The Fresh Category (FMCG by Alex)
Innovation in FMCG (FMCG by Alex)
Retail vs E Commerce (FMCG by Alex)
Events & Trade Shows (FMCG by Alex)
Promotions Best Practices (FMCG by Alex)
Store Brands & Private Labels (FMCG by Alex)
Key Account Negotiations (FMCG by Alex)
Traditional Trade Perspective (FMCG by Alex)
Designing a Winning Channel Strategy (FMCG by Alex)
Traditional Trade Distribution (FMCG by Alex)
Dealing with Seasonal (FMCG by Alex)
Demand Generation (FMCG by Alex)
Cost Price Calculation (FMCG by Alex)
Basic Sales Skills (FMCG by Alex)