BOFI Racing

BOFI Racing started as a blog. It was—and still is—our mission to drive more Mazda MX-5 owners into motorsport. We found it was hard to find out where to do motorsport that wasn't circuit racing, so we set about writing how to do motorsport on a budget. As we had met through our mutual ownership of MX-5s, we decided to keep the blog focused on our favourite sports car. And with over a million sold there certainly shouldn't be a shortage of people who might be willing to read our posts.

In order to pay for the hosting, we designed t-shirts and stickers to sell on the website. Ideas for merchandise were spitballed trackside over several beers. We realised there wasn't a one-stop-shop for Mazda MX-5 performance parts, so we set about building a store. Outgrowing the bedroom and a small office shortly thereafter, we moved into a much larger industrial unit. With better facilities for product development, engine building and fitting, we're looking forward to what comes next.