Adcraft School

By Lucas Ribeiro and Kazuo Kubo, Creative Directors at 72andSunny Los Angeles, USA.

Learn how real advertising is made — from two award-winning creatives who actually do it every day.
On this channel, break down the craft behind big advertising ideas: strategy, storytelling, design, AI tools, pitching, problem-solving, and how to turn a simple brief into work people remember.

Whether you’re starting your career or leveling up your creative game, you’ll find practical lessons, honest conversations, behind-the-scenes thinking, and real-world examples from global campaigns.

No clichés. No theory for theory’s sake. Just creative work, explained the way creatives wish it were taught.