Choice Based Market Insights

Understand in Under 5: Perceptual Mapping

Understand in Under 5: Willingness to Pay

Conjoint Analysis Explained (Understand in Under 5)

Understand in Under 5: Cost Plus Pricing

Understand in Under 5: Van Westendorp Pricing Analysis

The AI Research Process

Value-based Segmentation: the Foundation of Product and Pricing

Saas pricing: How to Determine your Pricing Schema

Using Science to Understand What Women Look for in Men

Understand your Demand Curve to Master Strategic Pricing

The Science behind Pricing Products and Services

We are Choice Based Market Insights

How research completely changed strategy for a game developer

Choice Based Market Insights

A Practical Guide to Forecasting New Products

TURF analysis can save companies millions

The Surprising Truth about what Women are Looking for in a Man (Based on Scientific Experiment)

What is TURF analysis?

What Women Want in a Man - the surprising truth in what women look for in a man they want to date

MaxDiff analysis in Market Research just got a facelift: Introducing Bandit MaxDiff

3 Common Mistakes in Conjoint Analysis

Three tips for MaxDiff analysis

How do we make choices? (Conjoint analysis explained)

Naive Bayes classification from a Choice Based segmentation explained

Choice Based Market Insights (formerly known as Marcy Research)

Product Optimization Explanation (Choice Based Market Insights)

Perceptual mapping

Conjoint analysis explained (by Choice Based Market Insights)