effi summers creative
hello! My name's Effi and I'm a music industry creative director and visual artist.
I'm using this channel to share tips and tricks for music artists on building a brand authentically, making the most out of social media marketing and taking on the creative stuff like music videos, photo shoots and fashion styling.
I encourage you to think WAY outside the box and help you to create a completely unique and authentic world online (and off) that allows you to connect with your current fans on a deeper level, attract new ones and build your own culture, plus giving you the best chance for longevity and enjoyment throughout your music career.
See my website for more info about what I do: www.effisummerscreative.com
Book a branding consultation with me here: https://www.effisummerscreative.com/store/p2/brandingconsultation.html
Build your brand in 20 steps with my PDF course: https://www.effisummerscreative.com/store/p1/brandingcourse.html
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how to plan a photoshoot creative for your band
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an update from me hello
brand guidelines: what to include | music artist branding
music artist branding case study | Måneskin
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5 branding pillars for music artists: be authentic & consistent
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Reels vs Tiktok for music artists - how to adapt your content for each one
branding and live shows | music artist branding
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Sam Ryder, Eurovision 2022 thoughts | authentic music branding
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music artist branding case study | Sia
defining your tone of voice & communication style | music artist branding
music artist branding case study | Lizzo
authentic branding and mental health
tips for aspiring creative directors (music industry careers)
your core brand story and why it's important
new ways to approach branding yourself as a music artist
music artist branding case study | The White Stripes
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multiple income streams for musicians
getting a logo? here are my tips/guidance/thoughts!
music industry creative director q&a
if building a brand feels overwhelming...
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