The Secret

Back in 1982 a man named Byron Preiss decided it would be a good idea to publish a treasure hunt. He spent a year or so traveling around the country, burying small ceramic boxes two feet underground. He wrote a few poems, and had a friend of his paint some images. The goal was to get the reader to match a poem with a verse, produce a treasure map of sorts, then go dig up the treasures.
He thought it would be easy.
40 years later we are finding out he was wrong.