SHEBA® Brand

The SHEBA® brand, known in Australia as the DINE® brand, exists to give cats what they want. Cats love fish and it’s important to provide our cherished friends with the high-quality food they crave, but that should never come at the expense of the planet.
That’s why we’ve built Hope Reef, launching the world’s largest coral reef restoration program to preserve and restore the beauty in our oceans.

By regenerating our reefs today, we can help to ensure a more plentiful fish population for generations to come. Of course, it’ll keep cats happy, but it’s also vital for the nearly 500 million people globally who rely on reefs for food, income, and coastal protection. Because more coral today means more fish tomorrow.


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