Marketing Analytics With Kisholoy
I share videos on marketing analytics and performance marketing. I want to help marketers by bridging the gap between advanced data analysis and marketing objectives.
CausalPy by PYMC Walkthrough | Geo-experimentation Package | Bayesian Synthetic Control
Geo Experiment Using Google's Matched Markets Package | Open Source | Time Based Regression
BigQuery AI Forecast, Evaluate & Anomaly Detection Functions
Signal to Noise Ratio | Relationship with Model Fit & Data Requirements | MMM
Bayesian Priors Explained | MMM Priors | Setting Meridian ROI Priors
How to Analyze Lagged Effect of Ad Spend | Adstock | Statistics for Marketers Series
Black Friday/Cyber Monday - Forecasting Sales & Causal Impact | Incrementality
Statistical Significance vs Duration of Testing | When (not) to stop an incrementality test
Causal Inference Basics: Average Treatment Effects (ATE, ATT, ATU)
Are Attribution Window & Adstock the same? Not Quite! | Statistics for Marketers
Incrementality Testing with DiD/TWFE/Event study model
What is Adstock in MMM? Full Mathematical Explanation
Why Marginal ROAS Equalizes Under Optimal Budget Allocation | Statistics for Marketers Series
Why You Cannot Trust ChatGPT to Do Data Analysis
Causal Inference - Measurement Beyond Attribution | Statistics for Marketers Series
Why a Strong Correlation Isn't Necessarily a Good Thing | Statistics for Marketers Series
Causal Impact of Amazon's Pull-Out from Google Ads Using Difference-in-Difference (DiD)
How to Use Google Trends API | Category Demand Analysis Using Google Trends | Free App
Heuristic vs Markov Model Comparison | Custom Attribution Modeling Using GA4 + BigQuery - Part 3
Custom Attribution Modeling Using GA4 + BigQuery | Part 2 - Using Markov Chain
Attribution Modeling Using GA4 + BigQuery | Part 1 - Data Preparation
Google CausalImpact vs Meta GeoLift - Comparison of Top Open Source Incrementality Packages
Detect Anomalies and Outliers Faster. Take Smarter Decisions Faster.
Model Evaluation with Holdout Set | MMM Evaluation
How MAPE Can Be a Misleading Metric | Error Terms in MMMs and Forecasting
Understanding Geo Experiments in Marketing 📊Geo Holdouts | Causal Inference Methods
Incrementality Factor in Daily Performance Tracker
How to Aggregate Time Series Data for Meridian Geo-level MMM | Python | BigQuery
Seasonality adjustment in Google Ads using Logistic Decay Function
Geo Clustering for Geo Holdout Incrementality Test | Free & Easy-to-use app