The Art Of The Brand
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.

Why Lululemon Is Failing and What Trump Gets Right

I Lost My TikTok: The Truth About Platform Dependency

Why Gucci Thrives and Apple Fails

Why You Don’t Have Followers in 2025

The Death of Traditional Media & Rise of Streamers

Alo Yoga’s $3,000 Bag: Strategy or Delusion?

Apple’s $108 Billion Mistake: Why the iPhone Is Failing

Summer Fridays’ Secret: How Lip Balm Became #1 in Beauty

From Just Do It to Why Do It: The Fall of Nike

How Lip Balm Became the #1 Beauty Product

Why Luxury Brands Are Dying (and What Founders Can Learn)

The Caitlin Clark Problem No One Wants to Talk About

ELF’s $9 Ad That Broke the Internet

Hailey Biebers Latest Product Just Flopped… Hard

Why everyone hates Hailey Bieber's new product

The Sydney Sweeney Marketing Situation

The Marketing Lie That’s Killing Your Brand

The Fear That Stops Even the World’s Best Performers

Why getting into Sephora is KILLING beauty brands.

Part 2. The people who watch this to the end will transform their approach to socials.

The Skims Mistake Every Founder Should Avoid

How Netflix Destroyed Happy Gilmore 2 (And Why Founders Should Care)

The Sydney Sweeney Ad That Saved American Eagle (and Why Founders Should Pay Attention)

The Fear of Posting Is Costing You More Than You Realize

What No One Tells You About Selling on Amazon

The Royal Disaster of Meghan Markle’s Brand.

What the American Apparel Documentary Got Totally Wrong

The Influencer Era Is Over! This Lawsuit Proves It.

How I got into branding.

Difference between Branding & Marketing