SON OF A STAG
At SON OF A STAG we pride ourselves as being the UK’s leading menswear store for denim jeans and boots. Established in 1993, SOAS was born out of a fascination for denim and heritage clothing. We travel the world to handpick the very best... sourcing outstanding and exclusive products so we can share our findings with you.
We believe that your clothes should tell a story and that they should be made with the same care in construction as their predecessors. We’re about individuality, quality and sustainability, supporting brands that stand by the same morals and values.
We strongly believe we are at the forefront when it comes to choice of brands and goods, combined with a great service powered by product knowledge. Stocking over 100 unique brands, each with their own story to be told. A lot of the product available has been specially adapted for SOAS making it distinctive and unique.
Autumn / Winter 2025 Lookbook | SON OF A STAG
What's Inside Paraboot's Factory in the French Alps? | Behind the Seams | SON OF A STAG
Our Favourite Versatile Clothing for Spring and Summer | SON OF A STAG
Are Pre-Faded Jeans Worth Buying in 2025 | Our Guide to selvedge washed jeans | SON OF A STAG
Soft Tailoring | Key Pieces to Establish the Look | SON OF A STAG
Inside one of Britain's Last Luxury Clothing Factories | Behind the Seams | SON OF A STAG
Tellason White Oak Cone Mills Denim | SON OF A STAG
Which Denim Jacket Should You Wear? | SON OF A STAG
What is Heritage Fashion? | SON OF A STAG
Our 2025 Fashion Forecast | SON OF A STAG
Can you shortcut fading Denim? | SON OF A STAG
Can you go hiking in heritage clothing? | SON OF A STAG
Finding the Perfect Pair of Jeans with Ricki Hall | SON OF A STAG
A look at Paraboot | An Introduction to one of France's most iconic footwear brands
Repairs at SON OF A STAG | Inside the Workshop
20 Years at Red Wing Shoes, Levi's, and More... | A Chat with Chris Dent | SON OF A STAG
Finding the Perfect Width, Rise and Yoke on your Jeans | Denim Deep Dive | SON OF A STAG
PREVIEW: The Beckman is Back | Red Wing Shoes | SON OF A STAG
Finding the Right Length of Jeans | Denim Deep Dive | SON OF A STAG
Denim Weights and Washes Explained | Denim Deep Dive | SON OF A STAG
What is Selvedge Denim and how should you care for it? | Denim Deep Dive | SON OF A STAG
Men's shorts that actually look good! | Dressing for your own style, size, length and proportion!
Essential Tips for Packing Your Holiday Bag
This is the best way to tie a bandana.