Clarice Lin
I'm Clarice Lin, The ROI Doctor. I help online stores to get more customers by getting found on the two top engines - Google & YouTube - with minimal effort and maximum results!
I am also the founder of BaselineLabs, a content analytics agency that works with businesses to implement data-driven content strategies to attract highly qualified customers and grow profits.
On my channel, I talk about the best practices on how to get to page one on both Google and YouTube. We know it's not easy to get there - it's a competitive space, there are regular algorithm changes and you've to hit off with your audience. It's not rocket science, BUT it's not a piece of cake either.
If you are in for the long game, then for sure you are on the right channel.
For my in-depth information, check out my website and blog post: https://claricelin.com/google-page-one/
Google Ads is charging you more because of one simple mistake - you are not doing keyword exclusion
Performance Max Maximize Conversion Value Vs Target ROAS - Which bidding strategy works better?
PMax Not Spending Daily Budget But High ROAS
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Google Conversions vs Conversions By Conversion time\\Conversion Lag Explained
Analyzing Google ads clickthrough rates in 5 different ways
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5 Misconceptions Around Scaling Google Ads\\Google Ads Scaling Problems
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Google Ads Quality Score Explained (and how to improve it!)
11 Reasons Why Your PMax Is Not Spending Ad Budget
How PMax Asset Groups Improves Ad Performance (How Asset Groups work!)
3 ways to ruin your Performance Max (Mistakes to avoid!)
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Google Shopping Ads Targeting Multiple Countries - Applying the 80/20 Rule\\ Advanced Strategies
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